Henry Kapono & Honda Hawaii Dealers Announce New Partnership
Henry Kapono & Honda Hawaii Dealers Announce New Partnership
“My Honda Everyday Adventure was more than just about driving a great car, it was about getting to know the Honda family. They have embraced our home in the islands and the spirit of Aloha for years and I’m proud to partner with them. “Aloha”’ That’s who we are!”
Watch The Commercials Below
Part 1
Part 2
Watch The Full Test Drive
Official Press Release
Local Entertainer, Henry Kapono,
Takes New Honda Campaign for a Test Drive
In addition to launching the new “Everyday Adventures” campaign, the Hawaii Honda Dealers Ad Association is also debuting a new tagline, “Home in the Islands.”
VIDEO CREDIT: Hawaii Honda Dealers Ad Association
HONOLULU, May 17, 2019 – This month Hawaii Honda Dealers Ad Association released a new marketing campaign, “Everyday Adventures,” bringing a local face to the driver’s seat of a beloved Honda model, the 2019 Honda Pilot. The name and voice are well-known throughout Hawaii, and no other than award-winning vocalist, guitarist, songwriter and composer, Henry Kapono.
Kapono hits all the right notes while hitting the road with the Honda Pilot, going everywhere from taking his kids to school to a packed performance on Waikiki Beach. The latest Pilot model offers spacious seating for up to eight and every vehicle comes equipped with Honda Sensing’s safety and driver assistive technology. Drivers will also enjoy the Pilot’s Apple CarPlay® and Android Auto™ integration, power tailgate, remote engine start and much more.
The new Everyday Adventures campaign features local adventurers and transports Hawaii residents “behind the scenes” as they explore their island home. Viewers can follow the action through TV commercials and videos online and on Hawaii Honda Dealers’ social media channels.
“My Honda Everyday Adventure was more than just about driving a great car, it was about getting to know the Honda family. They have embraced our home in the islands and the spirit of Aloha for years and I’m proud to partner with them. “Aloha” That’s who we are!” said Henry Kapono.
Kapono has been at the forefront of contemporary music throughout his career, producing 20 albums as a solo artist. He has won 15 Na Hoku Hanohano Awards including awards for Male Vocalist of the Year and Song of the Year. He is nominated for eight awards this year including Music Video of the Year, Compilation Album of the Year, and Contemporary Album of the Year.
In addition, the Hawaii Honda Dealers is proud to introduce its new tagline “Home in the Islands” inspired by the popular song originally penned by Henry Kapono. The new tagline captures Honda’s long and trusted history in the islands since 1968, and how the brand continues to this day, being a mainstay capturing the spirit for those who wish to live, work and play at “home in the islands.”
“We are looking forward to having Hawai’i drivers along for the ride as we take an intimate look at the ‘everyday adventures’ of some of our state’s most iconic faces,” said Kenny Ching, Hawaii Honda Dealers Ad Association President. “We are honored to have Henry Kapono as our first adventurer and have him share his lyrics with us for our new tagline. He is a great fit for our brand as someone who has traveled to beautiful places across the world and yet always returns to his home in the islands.”
For more information on Hawaii Honda Dealers Association visit www.hawaiihondadealers.com/, or follow them on Facebook, www.facebook.com/HawaiiHondaDealers/, Instagram, www.instagram.com/hawaiihondadealers/, or Twitter, https://twitter.com/hihondadealers.
ABOUT HAWAII HONDA DEALERS AD ASSOCIATION
The Hawaii Honda Dealers Association is comprised of seven Honda dealerships throughout the state of Hawaii: Big Island Honda (Hilo and Kona), Honda Windward (Kaneohe), Island Honda (Kahului), King Honda (Lihue), Pacific Honda (Honolulu) and Tony Honda (Waipahu). For more information about the Hawaii Honda Dealers Association, please visit www.hawaiihondadealers.com.
ABOUT HENRY KAPONO
Native Hawaiian GRAMMY-nominated, Henry Kapono, is a multiple award-winning vocalist, guitarist, songwriter, and composer. He is one of Hawaii’s most popular recording artists and is equally known for his community support and philanthropic endeavors, most recently launching the Henry Kapono Foundation in 2018 with a mission to support the community through music and the arts and by giving with Aloha.
OCEAN BLUE HAWAII
For PR Inquiries, contact Ocean Blue at info@oceanbluehawaii.com.
Ocean Blue Hawaii + Japan was established in 2017 as a result of a collaboration between Hawaii marketing agency Joyce Timpson & Associates and Japanese conglomerate Takami Holdings Ltd. Our experience spans more than 38 years in Hawaii, and nearly 100 years in Japan. Today, the brand experience company is a leader in providing strategy, advertising, public relations, market research, and corporate events to Hawaii’s real estate and automotive industries. Offering strategic communication solutions with a global perspective, its teams have been responsible for marketing more than 70 successfully completed development projects resulting in over $8 billion in real estate sales. For more information on Ocean Blue Hawaii please visit www.oceanbluehawaii.com.